Secaucus, N.J. - Panasonic kicked off Monday the second annual "Shoot It. Share It" online video contest to showcase its AG-AF100 HD cinema camera.

Winners of the contest, which accepts entrants in six categories, will receive production gear valued at more than $5,000.

From Feb. 6 through March 7, Panasonic is accepting contest entries from users of the AF10 professional micro 4/3 video camcorder optimized for high-definition video recording. Contestants will submit up to five videos (each up to five minutes in length) in six categories -- nature, short film, commercial, music video, documentary or student -- demonstrating their creative work with the AF100.

A grand prize, consisting of a Panasonic 42-inch TH-42BT300U Pro plasma reference monitor plus a Vocas Micro Four Thirds to Prime Lens Adapter (valued at more than $5,000), will be awarded to the contest winner.

A Vocas Matte Box and Rail system will be awarded to each of the category winners.

From March 12 through April 4, the public can choose among 18 semi-finalists (three per category) and vote online at ShootItShareIt.com for the first-place winner in each category. A panel of judges will select the grand prize winner.

The category winners and the grand-prize winner will be announced during the NAB 2012 show in Las Vegas, April 16-19, as well as on the contest website.

For complete contest rules and information visit www.shootitshareit.com.