The NPD Group's Market Magnifier

Fastest-Selling After-Market Navigation Devices

Based on sales per million dollars of consumer electronics sales in the market for the three months ending Feb. 2008.

Hartford/New Haven $13,654

Boston $12,899

Harrisburg PA $12,474

Philadelphia $12,308

Pittsburgh $12,034

- Navigation has become a mainstream product, with prices coming down even faster than other hot consumer electronic products like flat panel TVs and digital still cameras
- The fastest-selling navigation markets are in the Northeast
- Boston's labyrinth of streets and the big dig continue to keep this market near the top of the rankings
- All markets' sales rates exceeded the national average by at least 37%

Source: The NPD Group/Market Tracking Service

NPD market level information enables subscribers to identify the strongest markets and opportunities for improving business.

Data is collected from individual retail locations of a panel of 69 industry-leading retailers for consumer electronics, information technology, mobile audio, and imaging.

The aggregation of individual stores provides significant coverage for making confident and insightful decisions.

To normalize comparisons between markets, market level data looks at category dollar sales for every million dollars in total annual consumer electronic sales in the market.

Larger markets, those with higher populations, will generally have larger absolute volume sales.

For more information contact The NPD Group 1-888-436-7673 or

http://www.npd.com/lps/market_level/

Release Date:

2008-04-07 13:04:00

Workflow:

online

Abstract Web:

Port Washington, N.Y. - Navigation has become a mainstream product, with prices coming down even faster than other hot consumer electronic products like flat panel TVs and digital still cameras

Article Type:

News

By Line:

By TWICE Staff

nstein articleid:

241546

createdBy:

13315

Post Date:

Apr 7 2008 - 1:04pm