Port Washington, N.Y. - Retail sales of four-door
refrigerators and high-efficiency top-load washers rose substantially in
November, the NPD Group reported, buoyed by Black Friday promotions and the entry
of new brands.
Stainless-steel four-doors, which have previously struggled
to find sustained growth, posted a 140-percent increase in dollar volume year
over year, while average selling prices (ASPs) rose 6 percent, the market
research group said.
sales of stainless three-door French doors declined 6 percent, as many
consumers opted for the four-door option.
Meanwhile, substantial promotional support from vendors
helped push November sales of high-efficiency top-load washers up more 13
percent in dollars. Demand for the configuration has been growing in recent
months despite a 9 percent increase in ASPs due to its "attractive balance" of
energy savings, large capacity and traditional top-load design, NPD said.
In contrast, front-load washers saw a double-digit decline
in dollar volume in November, despite - or perhaps because of - a slight
increase in prices.
"The combination of innovation, increased Black Friday
promotions, and new brands in both the four-door refrigerator and
high-efficiency washer subcategories helped drive sales upward in November
2011," said Debra Mednick, NPD's home
division executive director. "Most notable was the increase in average selling
price that accompanied sales growth for these appliances. It is an encouraging
sign that consumers are willing to pay the higher prices."
Port Washington, N.Y. - Retail sales of four-door refrigerators and high-efficiency top-load washers rose substantially in November, the NPD Group reported, buoyed by Black Friday promotions and the entry of new brands.