White
Plains, N.Y. -
Nokia is
turning more unlocked cellphones in the U.S. into portable navigation devices
(PNDs) by adding onboard maps, route-calculation software and turn-by-turn
driving instructions with lane assistance.

The phones
will also offer free lifetime connected services.
The PND
features become available globally in March on 10 phones, four of which are
already available as unlocked models in the U.S., a spokesperson told TWICE.
More are coming to the U.S., she added. Consumers who already own these phones
or who buy one before March can download the PND application from
www.nokia.com/maps. The maps are provided by
digital map maker Navteq, acquired by Nokia in 2007.
"This is a
game-changing move," said Nokia EVP Anssi Vanjoki." By leveraging our Navteq
acquisition and our context-sensitive service offering, we can now put a
complete navigation system in the palm of your hand, wherever in the world you
are, whenever you need it, at no extra cost." The development potentially could
"nearly double the size of the current mobile navigation market," the company
added.
Nokia's
first unlocked U.S. phone to offer turn-by-turn instructions, the
5800 Navigation Edition, became available late last year at
$299. Other unlocked phones now capable of downloading this capability in the
U.S. are the $549 N97 Mini, the $269 5800 Xpress Music and $419 E72. "Additional
models will come online soon including the N97," the spokesperson
said.
Offering
free PND maps and software will "allow the company to quickly activate a massive
user base to which it can offer new location features, content and services,"
Nokia contended. The effort lines up with Nokia's vision that "the next wave of
growth will be centered on the location-aware, social Internet - as the ‘where'
people are doing things becomes as important as the ‘what' they are doing," the
company added.
The PND
phones aren't available through AT&T, nor will the downloads be available to
AT&T-locked Nokia-brand phones, even though the carrier recently announced
that subscribers using select Nokia phones would be able to download content and
apps from Nokia's Ovi store, Nokia told TWICE.
Just like
a PND, Nokia's PND phones feature onboard North America maps and an embedded
route-calculation engine for drivers and pedestrians. Because maps and route
calculation software reside on the device rather than on a cellular carrier's
servers, the phone can be used for navigation even when cellular signal is
lost.
The phones
also offer points-of-interest information content, such as restaurants and hotel
information, speed-limit warnings, and speed-camera alerts based on embedded
databases that can be updated via over-the-air downloads. Free online services
include real-time traffic updates, event and movie listings, and weather
forecasts.
Abstract Web:
White Plains, N.Y. - Nokia is turning more unlocked cellphones in the U.S. into portable navigation devices (PNDs) by adding onboard maps, route-calculation software and turn-by-turn driving instructions with lane assistance.