Melville, N.Y. — Nikon launched an online initiative today featuring Carson Kressley of “Queer Eye for the Straight Guy” fame.

Kressley will be featured in Nikon’s new Web site — www.LookGoodinPictures.com — where he will appear in episodic videos to provide advice on how consumers can improve their “photogenic qualities” in a variety of traditional photographic environments.