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Yamaha Unveils ‘Aventage' Receiver Line

8/05/2010 03:34:55 PM Eastern

Buean Park, Calif. -- Yamaha Electronics introduced Thursday a premium
line of A/V receivers that will be marketed under the new Aventage (pronounced
Ah-Ven-Taj) sub-brand.

yamahaThe five-model Aventage series is positioned as a complement to
Yamaha's RX-V receiver line, which will continue to offer feature sets in the
opening to mid-level price points, the company said.

The Aventage series models will roll out through August and
September at "authorized Aventage dealers."

The line was said to have been designed with direct input from
custom installers and A/V specialists.

 Aventage Series models
include the following:

·        
RX-A700,
90Wx7 ($649);

·        
RX-A800,
95Wx7 ($799);

·        
RX-A1000,
105Wx7 ($1,099);

·        
RX-A2000,
130Wx7 ($1,499); and

·        
RX-A3000,
140Wx7 ($1,899).

All models offer 3D Video support along with a wide-range source
connectivity.

Yamaha said the Aventage line was designed "to achieve peak
performance at affordable price points." 

Products have been re-engineered "to make subtle changes that
mean the difference between good and great sound," the company said.

The new models are said to offer peak performance through subtle
design changes that were continually evaluated and tested before being
implemented in the final product line.

Examples of these changes include: a fifth foot to improve
structural rigidity and reduce vibrations and double-bottom construction on
select models to improve peak performance at multiple volumes.

Also said to be major element in the refining process was the
selection of components, wires, fuses and electrical paths.

"Yamaha had one goal in mind in creating the Aventage series: to
achieve the purest, best-sounding audio and the best video reproduction
possible," said Tom Sumner, Yamaha president. "Our engineers obsessed over
every last detail. They didn't simply pick components that were labeled as
having the best specs. Instead, they made countless refinements, representing
hundreds of variables, and then listened intently to ensure these changes would
provide peak performance. These are the best-sounding receivers we have ever
made, and I believe our customers will appreciate the meticulous attention
we've given to them. This is just one reason why Aventage boasts a 50 percent
longer warranty."

The new models include advanced networking control functions for integration
with a range of third-party home automation control systems, while permitting
network control via a PC Web browser or by a free iPhone/iPad app on select
units.

Receivers are compatible with Digital Living Network Alliance (DLNA)
1.5 specs to stream Internet Radio (MP3/WMA), Rhapsody and Sirius services as
well as playing back music files (WAV, MP3, WMA, AAC, FLAC 96/24) from a PC or
DLNA server.

The top two units in the series were called "the industry's first
A/V receivers to incorporate the HQV Vida video processing chipset."

The top four units also feature dual HDMI or "Zone B" output
capability for dual HDTV signal viewing in the main room or a secondary room.

Key common Aventage series throughout the line include: 7.2
channel surround with full HD Audio decoding (Dolby TrueHD and DTS-HD Master
Audio; Dolby Digital Plus and DTS-HD High Resolution Audio); Four Scene
buttons; iPod compatibility (with optional YDS-12 or YID-W10 wireless yAired
dock); Bluetooth compatibility; compressed music enhancer; low jitter PLL circuitry;
HDMI v.1.4a 3D pass-through with Audio Return Channel (ARC); YPAO room
optimizer; and analog-to-HDMI 1080p video upscaling with deinterlacing.

Also featured are Deep Color (30/36 bit) and x.v.Color video
support, 24Hz refresh rates, audio input assign capability for HDMI and
component video inputs and auto lip-sync compensation, which is said to automatically
eliminate audio/video sync issues.

Yamaha also adds its proprietary Cinema DSP 3D audio processing
in all models to complement 3D television technology and provides extra height
dimension to allow more engaging 3D video via 3D Virtual Presence technology
that eliminates the need for extra front presence speakers.

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