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Xantech Pitches Products For New Market Realities

5/05/2011 11:13:41 AM Eastern

Carlsbad, Calif. - Xantech is
launching new products designed for what it says are the new realities of a downsized
custom-installation market.

xantechThe 40-year-old company is "stepping
back and adapting to the new circumstances," said Xantech president Graham

The new realities include residential
systems-integration companies that have downsized their staffs, Hallett said.
Another new reality is the diversification of residential installers into the
commercial market to offset lost residential opportunities.

Commercial installers, likewise,
have also cut their staffs and branched out into the residential market, he

With the lines blurring between
residential and commercial installers, Xantech is introducing products that
will help residential installers cross over into the commercial market and help
commercial installers enter the residential market, Hallet said. The products
will be sold through commercial and residential channels.

One of the new products, QuickConfig
programming software for the recently shipped MX-88 A/V multizone
controller/amplifier, will also
help installation companies cope with reduced staffs by reducing system
programming to anywhere from five to 10 minutes without the use of a PC, the
company promised. For more sophisticated applications, however, installers can still
connect a computer to program the MX88.

eight-source, 16-zone MX88 will
help installers cross over because they will be able to install the same
product the same way whether installed in residential or commercial venues, the
company noted.

requires the use of new hybrid MRKP keypad/touchpanels and new SmartPanel
LCD touchscreens, which prompt installers through the set-up process to program sources and zones. A/V
sources can include Xantech or other-brand components.

MX88 can also be used to control other home systems, such as HVAC, lights,
drapes, security and video surveillance cameras.

MX88 is shipping in three versions. One is the $4,000 audio-only MX88A.
The $5,000 MX88AI adds IP control and web server to enable remote control over
Wi-Fi from any web-browsing device, including tablets, smartphones, portable
media player (PMPs) and PCs. No apps are needed. The $6,000 MX88VI adds
multizone video through composite video outputs and component-video-over-CAT5
outputs. It also features IP control from Apple's handheld devices.

also configures the MX88's web interface.

Other MX88 features include 17
selectable IR ports and ability to connect to Xantech's RS232 routers to
control up to 16 serial
port devices.

controller/amplifier can be controlled from three new in-wall LCD Smart Panel
touchscreens, due this month, and from multiple MKRP hybrid keypad/touchpanels,
which are already available.

The touchscreens consist of one
4.3-inch model and two 7-inch models priced from $999 to $1,999. The MKRP keypad/touchpanels
range from $199 to $600.

Also to help residential installers
cross over into commercial installs, the company plans June/July shipment of three
single-SKU IR kits, each designed for specific commercial applications and each
designed to eliminate the need for installers to aggregate different parts. The
$180 CIRP kit is designed to control a single projector or display. The $250 CIRS is designed for installation
in conference rooms and classrooms in which several audio/video devices might
not be in the same location in the room. And the $420 CIRV is designed for
large venues such as churches with different devices located in different
locations in a room or hall.


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