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Whiting: Anytime, Anywhere Video Still Primarily Means Traditional TV At Home

4/23/2012 11:17:47 AM Eastern

Nielsen Vice Chairman Susan Whiting plans to tell the Senate Commerce Committee Tuesday, April 24, that while video consumers increasingly are watching video on the best screen available, on more devices and at more locations, the vast majority of that anytime, anywhere consumption (91%) is still on traditional TV in real time.

For more on the story, see TWICE sister publication B&C.