Orange, Calif. - Westinghouse Digital said Friday it is launching
a TV campaign to showcase its lines of LED and CCFL-backlit LCD HDTVs.
The campaign will feature two commercial spots that will run the
weeks of Nov. 6 and Dec. 4 in major markets across the United States.
The spots will highlight Westinghouse's brand messaging and
special promotional pricing.
Westinghouse will run the campaign across CBS TV stations during
morning news programs, including The Early Show, and late night talk shows,
including The Late Show with David Letterman and The Late Late Show with Craig
"Westinghouse Digital is very excited to launch a national TV
campaign to kick off the Holiday season," said Rey Roque, Westinghouse Digital
marketing senior VP. "This campaign will spread the word across the US to let
Americans know that they can have the latest HDTV technology at an extremely
Markets chosen for the spots include: New York, Los Angeles,
Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Detroit, Minneapolis,
Pittsburgh, Charlotte and Fort Smith, Ark.