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Waynick Leaves Vizio After Brief Stint

8/24/2011 03:17:43 PM Eastern
Irvine, Calif. - Randy Waynick, Viziochief sales officer, has left the company after less than a year in the post, sources close to Waynick confirmed Wednesday.

The 25-year Sony veteran was brought into Vizio last October as the "value meets vision" company sought to take its opening-price-point image upscale behind a new "entertainment freedom for all" tag line.

Vizio representatives refused to confirm or deny Waynick's departure Wednesday, citing a company policy not to comment on personnel matters. Friends who had recently spoken with Waynick, however, confirmed the report for TWICE. They offered no reason for the action.

A Vizio representative contacted by TWICE also would not comment on whether a new sales chief would be named.

During his short stay, the company moved out of the No. 2 U.S. LCD TV market share position to the No. 1 slot for unit volume during the first quarter of year, according to multiple market analyst reports.

But the company dropped back to the No. 2 slot in the second quarter, according to recent DisplaySerach reports, while Samsung returned to the top spot.

Waynick had attributed Vizio's first-quarter feat to the new upmarket direction that emphasized feature-rich connected TV products, as well as tablets, Blu-ray Disc players and accessory items.

The company is currently engaged in an aggressive push behind its passive-3D glasses based FullHD LCD TVs.
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