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Walmart Upgrades CE Assortment

5/13/2010 11:44:22 AM Eastern

Bentonville, Ark. - Walmart is rolling out a major upgrade of
its CE department this month.

The additions include back- and edge-lit LED IPTV, streaming
Blu-ray Disc players, a dedicated wireless area, and an expanded assortment of
smart phones - including Sprint's forthcoming HTC EVOTM 4G phone - as part of a
massive CE department upgrade.

"Customers
will discover more high quality internet-ready home entertainment products, new
wireless technologies and new mobile devices in stores and online that offer
simple, affordable solutions for creating a more connected life," said Gary
Severson, home entertainment senior VP, Walmart U.S.

 New entertainment products include:

  • A 50 percent increase in assortment of Internet
    content streaming Blu-ray players from brands such as LG, Vizio, Samsung and
    Sony, hosting internet accessible content from  Vudu,  Netflix and Pandora;

  •  

    Internet-ready LED TVs, grouped in a "New
    Technology" HDTV Center in
    1,200 stores, including such brands as LG, Samsung, Sony and Vizio;

  • A dedicated "Wireless at Home" category at Walmart,
    featuring
    wireless networking products like Valet and popular Belkin andNetgear
    offerings, and;

  •  

    A dedicated prepaid mobile broadband section
    including new products from Verizon, Cricket and Virgin.

TWICE
will detail Walmart's CE strategy in Special Report June 7.