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Walmart Offering Store Maps For Black Friday CE

11/23/2010 02:43:21 PM Eastern
Bentonville, Ark. - Walmart will disperse many of its Black Friday CE sales items throughout stores on Black Friday, and is providing maps to help shoppers find them.

The discount chain plans to open its stores to shoppers at midnight this Friday, but is delaying its CE doorbuster event until 5:00 a.m. To help diffuse crowds, CE sales items will be available at strategic locations throughout the stores, including the apparel, food and sporting goods departments.

Customers can access local store maps via Walmart.com, which indicate where each sale item will be available. Relocated doorbusters will include a Hewlett-Packard 17.3-inch Dual Core laptop for $398, and a 32-inch Emerson LCD TV and a 15.6-inch eMachines laptop, each for $198.

The discounter also boasts "the largest shipment of new Kinect sensors and Xbox 360 bundles," which are expected to be in short supply this season.

Walmart said it will also price-match competitors' identical Black Friday sale items, and will provide complimentary snacks for shoppers awaiting the 5:00 a.m. CE sale.

"We're making this year's Friday after Thanksgiving a special, festive event with big savings starting at midnight, and lots of food and fun for our customers while they shop and wait for the electronics deals," said Stephen Quinn, executive VP and chief marketing officer of Walmart U.S. "Walmart's ability to easily price-match competitors' ads right at the checkout registers mean our customers will save time and money on Nov. 26."

 

 
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