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Walmart To Expand CE Assortment

4/11/2011 10:32:56 AM Eastern

Bentonville, Ark. -
Walmart plans to boost its CE assortment later this year as part of an
8,500-SKU expansion storewide.

The increase, which averages
11-percent for a typical location, began with grocery items and will expand to
other categories including apparel, sporting goods and CE later this year.

The move reverses an
earlier cost-cutting effort to streamline product selection and inventory that
proved unpopular with shoppers, the company has said.

At the same time, Walmart
will reinforce its everyday low-pricing policy with a new advertising campaign and
in-store signage, and a more liberal price-match policy that no longer requires
customers to bring in competitors' ads.

The retailer said it is
also "working even more closely with suppliers" to lower costs and share the
savings with customers, as it braces for what Walmart U.S. CEO Bill Simon
described to USA Today as "serious" inflation in the months ahead.

"We've listened to our
customers and we're bringing back the products and brands they want," said Walmart
U.S. chief merchandising officer Duncan Mac Naughton. "Customers have already
seen a wider selection of products on our shelves and we'll continue to bring
back great products at great prices."

The company added that it
has implemented new and extensive associate training to help ensure that the
new ad-match policy is "executed consistently across all stores."

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