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Walmart To Expand CE Assortment

4/11/2011 10:32:56 AM Eastern
Bentonville, Ark. - Walmart plans to boost its CE assortment later this year as part of an 8,500-SKU expansion storewide.

The increase, which averages 11-percent for a typical location, began with grocery items and will expand to other categories including apparel, sporting goods and CE later this year.

The move reverses an earlier cost-cutting effort to streamline product selection and inventory that proved unpopular with shoppers, the company has said.

At the same time, Walmart will reinforce its everyday low-pricing policy with a new advertising campaign and in-store signage, and a more liberal price-match policy that no longer requires customers to bring in competitors' ads.

The retailer said it is also "working even more closely with suppliers" to lower costs and share the savings with customers, as it braces for what Walmart U.S. CEO Bill Simon described to USA Today as "serious" inflation in the months ahead.

"We've listened to our customers and we're bringing back the products and brands they want," said Walmart U.S. chief merchandising officer Duncan Mac Naughton. "Customers have already seen a wider selection of products on our shelves and we'll continue to bring back great products at great prices."

The company added that it has implemented new and extensive associate training to help ensure that the new ad-match policy is "executed consistently across all stores."
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