Mahwah, N.J. - Mark Viken, former MarketSource (Allegis) VP and
one-time Sony executive, has been named to the newly created position of marketing
VP for Sharp Electronics Marketing Co.
of America (SEMCA), the company said late Monday.
Viken will be responsible for U.S. marketing of all Sharp
consumer electronics products, including audio and video categories, appliances,
and health and environment-related products.
He will report to John Herrington, SEMCA president.
Meanwhile, Bob Scaglione remains the company's chief marketing
officer, responsible for heading up a new business development team to promote
opportunities, cross-pollination, and cooperation across business units and
categories to further strengthen the Sharp brand in the U.S. He reports
directly to Kozo Takahashi, SEC chairman and CEO, according to a company
Viken has an extensive background in the PC and consumer
He worked as a senior executive in multiple capacities at Sony
Electronics for more than 20 years. There, he was credited with providing
strategic leadership in product and corporate marketing as well as new business
development and integrated product planning.
Most recently Viken served as consumer electronics/ marketing VP
for MarketSource (Allegis), where he developed customer-centric and vertical
strategies including marketing, branding, services and communications.
Viken has received such awards as the Ad Week 2001 Technology
Marketer of the Year and the 2001 World Technology Award for Marketing
"I am very excited to be given the opportunity to help expand
Sharp's leadership in the CE, appliance, and health and environment-related
products industries," stated Viken.
"Sharp has the technology and resources required to expand its
leadership. I look forward to leveraging
my experience to help further the growth of the Sharp brand."
"Mark's is a valuable addition to the Sharp leadership team,"
said Herrington. "We welcome his
experience, creativity, and passion for the business. We are confident that he will help lead the
way toward steady growth."