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U.S. Tablet Ownership Doubled During Holidays

1/23/2012 12:14:00 AM Eastern

New York - The 2011 holiday season saw the number of tablet
owners in the United States almost double.

According to the Pew Internet & American Life Project,
the number of Americans owning a tablet jumped from 10 percent, to 19 percent,
between mid-December and early January. E-book readers also fared well, with
ownership vaulting from 18 percent, to 29 percent, during the same time
perioed.

Pew researchers said this increase was striking because from
mid-2011 into the fall months, tablet and e-book ownership had remained steady.
Giving a lift to sales were the introductions of the lower-priced Kindle Fire
and Barnes & Noble Nook Tablet, along with basic e-book readers costing
less than $100.

Pew surveyed 2,986 people, 16 years of age and older.

pew
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