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U.S. Open Coverage Expanded 3D Content Options

9/26/2011 12:32:56 PM Eastern

 Secaucus, N.J. - The
recently concluded 3D coverage of the U.S. Open Tennis Championships, sponsored
by Panasonic, was carried by four major satellite, cable and telco multichannel
TV providers and was expanded to more than 48 hours of 3D programming over
seven days.

The coverage was available on DirecTV's n3D Powered by Panasonic,
Comcast Xfinity 3D, Cablevision's iO TV and Verizon's FiOS system.

In addition, the men's and women's finals were also available in
3D via the Internet on the USTA's website),
utilizing the NVIDIA 3D viewing platform.

Panasonic was the official consumer electronics sponsor of the
event. 

"We've always said that sports bring out the best in 3D, and the
strong response from system operators and the public proves it," said Eisuke
Tsuyuzaki, Panasonic's chief technology officer. "When you are watching a match
in 3D in your home, the sense that you are actually there and a part of the
action simply can't be beat."

Steven Roberts, DirecTV's programming, strategy and development
senior VP, said viewers responded enthusiastically to the expanded coverage.

"This was one of the most-watched 3D events on the DirecTV 3D
platform," Roberts said. "This is the second year that we have carried the U.S.
Open Tennis Championship in 3D, and we look forward to continuing our
relationship with Panasonic and the USTA to bring even more compelling tennis
programming in 3D to DirecTV customers nationwide."

The production covered matches in both Arthur Ashe Stadium and
Louis Armstrong Stadium with some eight hours more 3D content and matches from
Louis Armstrong stadium for the first time.

In all, 14 cameras were used to televise the 3D matches, double
2010, with three used specifically for low-angle 3D shots.

A separate robotic 3D camera captured images of players during
breaks, and Panasonic's AG-3DP1 prototype as well as one fly-by-wire system
were also used, Panasonic said.

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