twice connect
careers

Ultimate Extends Its Name To Audio King

9/15/2003 02:00:00 AM Eastern

Ultimate Electronics is extending its brand to all six Audio King stores in Minneapolis on Sept. 19, nearly completing the changeover of trade names.

Ultimate, which acquired the Minnesota chain in 1997, began the switch last February with the opening of a new store in Rochester, Minn., and will retire the 47-year-old Audio King nameplate permanently with the forthcoming changeover of its St. Cloud location. But Ultimate Electronics president Dave Workman reminded, "We plan to continue Audio King's history of excellence in customer service."

The name change is being communicated via local print, TV, outdoor and direct mail advertising.

In another well-known regional A/V appellation change, Best Buy has updated its Seattle-based Magnolia Hi-Fi brand to Magnolia Audio Video internally and will begin appearing on all new stores.

PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in