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TWICE Parent NewBay Buys Guitar World, Revolver, Guitar Aficionado

1/18/2012 01:30:52 PM Eastern

New York -
NewBay Media, parent company of TWICE, has acquired the US Music Division,
including Guitar
World, Revolver and Guitar Aficionado, from Future US, the San Francisco-based subsidiary of Future
plc.

The
acquisition establishes NewBay Media as the world's leading publisher of guitar
magazines, digital media and events. Reaching more than 5 million music and
audio professionals and enthusiasts every month, NewBay's expanded network now
offers unsurpassed reach and effectiveness for its advertisers and partners, the company
said.

The
acquired, award-winning titles will join NewBay's portfolio of music and
professional audio brands, including Guitar Player, Bass Player, Keyboard, Electronic Musician, Mix, Pro Audio Review, Audio Media and Pro Sound News.

Guitar
World features artist
interviews, gear reviews and guitar news, as well as lessons and transcriptions
in all popular genres. Revolver
is a heavy-metal rock
magazine with coverage of trend-setting artists, bands and the heavy-metal
lifestyle.

Guitar
Aficionado, now in its
third year, celebrates the luxury lifestyle using the guitar as the common
passion point. The annual Golden Gods Awards, Rock & Roll Roast, and a
growing portfolio of Guitar Aficionado events
will now be produced by NewBay.

"These
titles, and the talented team behind them, have set a high standard for guitar
enthusiast publishers around the world, and we are thrilled to welcome them
into the NewBay family," said Steve Palm, CEO, NewBay Media. "This acquisition
furthers our goal to offer our readers and advertisers unparalleled depth and
breadth within the music and pro audio communities."

Mark Wood,
CEO of Future plc, added: "Guitar
World, Revolver and Guitar Aficionado are outstanding magazines that have
made a tremendous contribution to Future's US business, which we are now refocusing.
NewBay Media, with its strong market position and passion for music, is now the perfect home for these superb
brands. I'd like to take the opportunity to thank the brilliant teams who will
be leaving us and wish them every success at NewBay."

"The
markets we serve are diverse and deep," adds Palm, "as are the reach and editorial missions of all of our music brands. With
only 5 percent overlap in circulation and distinctly independent
editorial missions, we intend to continue to publish each of our existing
and acquired magazines."

This marks
the fifth major acquisition of brands by NewBay in as many years, adding select
assets from United Business Media's CMP Entertainment Media division in
September 2006, from IMAS in July 2007, from Reed Business Information-US in
December 2009, and, from Penton in February 2011. All of the previously
acquired titles continue to thrive as part of the NewBay Media portfolio, it
said.