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TWICE  Handheld Electronics Survey

2/16/2006 04:45:00 PM Eastern

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TWICE HANDHELD ELECTRONICS SURVEY

Date :2/27/2006-3/10/2006

With the convergence of many handheld electronics technologies into multipurpose devices TWICE is reviewing our current product section structure in an effort to improve our coverage of emerging and existing categories while giving you the same ease of read as in the past. The products in question have traditionally been covered in the Mobile Electronics, Communications and Home Audio sections. We would appreciate your taking the time to answer these brief questions. All answers are confidential and needed only to help us internally evaluate how TWICE covers certain categories. We thank you for your cooperation,

Steve Smith

Editor In Chief

TWICE



*All Fields are Required
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Title

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TWICE Newsletter
Question
1. With the convergence of many handheld electronics technologies into multipurpose devices, do you display multiple types of handheld devices in one area of your store?
yes no


2. If not, are you contemplating such a move?
yes no

not sure


3. Based on the technological convergence many handheld product categories are undergoing, would it make sense for TWICE to cover many of these products (cellular phones, MP3, headphone satellite raido, portable media players, audio and video versions of iPod, ect.) in one section?
yes no

not sure

Who is responsible for buying the following categories for your retail opperation?

4. Cellular Phones

cellular phone buyer communications buyer

mobile electronics buyer other


5. MP3 players / iPod
MP3 buyer portable audio buyer

home aduio buyer other


6. Portable Media Players
video buyer audio buyer

portable audio buyer other


7. Handheld Navigation
hand heald navigation buyer mobile electronics buyer

dedicated car navigation buyer other


8. Satellite-radio Headphone-stereos
mobile electronics buyer portable audio buyer

home audio buyer satellite radio buyer

other


9. Satellite-radio Plug-and-Play Devices
mobile electronics buyer portable audio buyer

home audio buyer satellite radio buyer

other


10. Satellite-Ready Boomboxes
mobile electronics buyer portable audio buyer

home audio buyer statellite radio buyer

other


11. Satellite-Ready Home AV Recievers
mobile electronics buyer portable audio buyer

home audio buyer satellite radio buyer

other


12. Would you like to see more TWICE coverage on content services (such as iTunes, iRadio, DVB-H''s Modeo, etc.) or is your main concern hardware only? Please explain.
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