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Tribeca Film Festival To Bow Movie On LG LED LCD

4/26/2010 09:51:58 AM Eastern

New York
- For the first time in the festival's history, the Tribeca Film Festival will
premiere a feature film, "Keep Surfing," on a television -- LG Electronics' new Infinia LED
high-definition televisions (HDTVs). 

LG Infinia HDTVs are said to be the only LED LCD HDTVs in the United States
to receive THX Display Certification, the company said in a release.

LG's LE8500 and LX9500 Infinia series provide "something better"
in home entertainment, allowing viewers to experience the exact same colors,
shadows and details as moviegoers in the theater.

Actress Jamie-Lynn Sigler, best known for her role as Meadow on
"The Sopranos," is hosting the private premiere of filmmaker Björn Richie Lob's
"Keep Surfing" tonight in the Tribeca Grand Hotel's penthouse suite. Lob's
film, which chronicles river surfing on the Eisbach in Munich, Germany,
was shot in various formats, including 16mm and 35mm, providing stunning shots
of the landscape and river.

" ‘Keep Surfing' took 10 years to complete. I want the audience
to experience not only the passion of the surfers, but the beauty of the river
and environment surrounding them," said Lob.

According to Geoffrey Gilmore, chief creative officer, Tribeca
Enterprises, "More consumers are looking to bring the film festival experience
home, and with the evolution of LG's technology to provide theater-quality
images, consumers have a greater opportunity for high-quality screening
experiences at home."

The THX Certified LED HDTVs feature THX Mode, a playback setting
designed to recreate the same color levels used in the Blu-ray mastering
studio, providing viewers at home with the same viewing experience as moviegoers
in the theater.  

Infinia is the flagship of LG's LED LCD HDTV line. Leading these
introductions is the Full LED Slim technology. The backlight structure on its
Full LED Slim models (LX9500 and LE8500) allows for the Infinia line's
ultra-slim depth and picture quality worthy of THX Display Certification, the
company said. LG is also the first manufacturer to include the THX Bright Room
setting, which optimizes the contrast, gamma and other settings for watching
movies in rooms with a lot of ambient light.

The LX9500 and LE8500 Inifina series each include 55-inch and
47-inch class models (54.6 inches diagonal and 47.0 inches diagonal,
respectively). 

LG Electronics USA also is the official HDTV sponsor of the festival
and has installed more than 50 LG HDTVs and a host of Blu-ray Disc players in
movie theaters, box offices and special event locations throughout lower Manhattan during the
12-day festival.

These screens are showing content promoting the Festival, movie
trailers and premiere schedules. For more information, visit www.lg.com.

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