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TomTom iPhone App Gets Traffic Service

3/15/2010 10:59:29 AM Eastern

Concord, Mass. - TomTom upgraded its iPhone
navigation app with the addition of Google Local Search and optional real-time
traffic.

 Other new features of Version 1.3 of the app include:

  • pinch and zoom capability to see a more detailed view of a map;

  • an updated map, said to include 1 million more miles of U.S. roads than
    competitors. Maps;

  • an automatic day/night mode that, through onboard calculation
    of  local sunrise and sunset times,
    automatically adjusts screen brightness; and

  • music fading to decrease music volume when turn-by-turn
    instructions are announced. Previously, the music muted abruptly.

Version 1.3 is available and free to existing app owners.
First-time buyers pay $59.99 for an app with U.S. maps and $69.99 for an app
with U.S. and Canadian maps. The traffic service is available as an in-app
purchase for an additional $19.99 per 12 months of service.

TomTom Traffic updates are
received automatically every three minutes, allowing for automatic re-routing.
Traffic delays are announced audibly and displayed on the screen.