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Technicolor Unveils 4K Certification Program

7/07/2013 08:00:00 PM Eastern

NEW YORK – Technicolor visited the CE Week Line Shows event here to evangelize its 4K Image Certification program.

In announcing the Technicolor 4K Image Certification program, the company revealed that Marseille Networks, developer of a system-on-a-chip (SoC) for 4K TV up-conversion, is the first to receive the official program mark or approval, and Toshiba is the second to receive the honor for a new up-converting Blu-ray Disc player.

Marseille develops video processing, compression and networking technology with expertise in up-scaling content from SD to HD and from 2K to 4K.

Technicolor said the 4K program helps address a need in the delivery of 4K content for new Ultra High-Definition televisions. While the industry transition to native 4K content is underway, it’s critical that consumers also be able to enjoy the benefits of 4K TV for their existing HD content libraries, it added.

In addition, entertainment content that consumers watch on their TVs increasingly comes from a multiplicity of sources beyond cable, satellite and over-the-air connections. DVD and Bluray players, streaming-media players, laptops and desktops, game consoles, set-boxes and more bring a diverse video and graphics viewing experience.

However, the variety of different video resolutions, frame rates, and compression formats from these sources results in uneven levels of quality, which are particularly evident when viewing on a 4K TV. Technicolor’s Image Certification initiative addresses this dilemma.

Technicolor 4K Image Certified products are said to ensure a source device’s ability to deliver “a stunning 4K Hollywood movie experience in the home from their existing HD content.”

Marseille’s SoC technology is said to in identify key characteristics of incoming video and the quality of the resulting processed and up-scaled output video stream without injecting image damaging artifacts.

Marseille Network’s VTV-122X family of video processors are being directed at source devices such as Blu-ray players, streaming media devices, and other consumer electronic products.

Meanwhile, Toshiba’s new Blu-ray Disc player will enable owners of its new Ultra HD TV sets to sub-4K resolution content in upconverted near-4K quality, as the industry transitions to the delivery of native 4K content distribution.

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