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Team ACX To Market Glasses-Free 3D TV

1/20/2011 02:34:24 PM Eastern

New York - Team ACX recently
showed prospective dealers its new Vibrante 3DX-24 auto-multiscopic
(glasses-free) 3D HDTV during International CES.

The Vibrante 3DX-24, which is slated to reach stores at the end
of the first quarter, is said to expand upon ACX's commercially available
(glasses-free) auto-multiscopic 3D hardware providing a consumer-focused
glasses-free 3D experience using non-proprietary open standards, and a flexible
modular deployment model.

The glasses-free display system was developed in collaboration
with AMD and Sonic Solutions.

 ACX

Vibrante, which is being positioned as a FullHD 3D LCD TV
including a tuner, uses a computer as its primary source component. 

Full 1080p resolution is delivered from a Windows 7 PC to the
Vibrante HDTVs via a single HDMI cable connected to an AMD Radeon (5000-6000
series) graphics card.

Sonic created a Roxio/ACX Cineplayer BD player that takes any
media and converts it on the fly to 3D for the auto-multiscopic displays.
Sources include standard-definition DVDs, Blu-ray Discs, 3D Blu-ray Discs and
home movies recorded in MPEG-4. 

Future capabilities of the player will include streaming live
content, sporting events, 3D gaming and content rendered specifically for the
Vibrante auto-multiscopic format, the company said.

The ACX 3DX-24, which will carry an $800 suggested retail, features
a 23.6-inch LCD auto-multiscopic high-definition 3D TV based on a proprietary
lenticular configuration. It set is said to display Full 1080p resolution for
both 2D and 3D content. 

The company has already signed up several retailers to carry the
set, including Costco, Amazon.com, BJ's Wholesale and Nebraska Furniture Mart.

Additional screen sizes and models are planned in coming months.

ACX said it is targeting a core consumer audience of information-enabled
10- to 39-year-olds as early adopters, quickly ramping up to whole family use.
ACX is working with a strategic plan for target expansion.

The company's core philosophy is to provide innovation at an
affordable price for the everyday consumer. 

"ACX has always believed that our customers should decide the
how, where, and when they interact with technology and content, and the only
way to achieve this basic end is to rely upon open standards on a flexible
platform within a familiar user environment," said James Virrilli, Team ACX
chief engineer and CEO. "One need only use their imagination to realize where
our 3D technology will ultimately lead - from streaming live sporting events to
interactive entertainment and gaming, all of it rendered in high definition 3D
without the necessity or inconvenience of ever putting on a pair of specialized
glasses."

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