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TCL To Make Ikea's Uppleva Components

4/18/2012 10:54:05 AM Eastern

Milan, Italy - TCL said Wednesday that it had teamed up with
Swedish furniture retailer Ikea to develop and manufacture its new living room
concept of complete TV-solutions including TV, sound and furniture.

TCL is one of the
China's largest TV manufacturers, and also produces sound systems and Blu-ray
Disc players.

The two companies
are developing furniture solutions with integrated technology.

The concept is
said to reflect "the aspiration of TCL -- The Creative Life -- to bring
innovative and creative design enhancing its technology advances and blending
seamlessly in consumer interiors."

Tomson Li, TCL
Group chairman, said the partnership "reflects our commitment to fully enable
everyone to discover a new world of entertainment and services in an innovative
design for seamless integration into your home."

"TCL is a large
and competent supplier that immediately understood our ambition to create
unique and complete TV solutions from a home furnishing point of view and
supported in making the right choices and by developing and manufacturing these
products," stated Marcel Godfroy, Ikea of Sweden, project leader.

TCL currently
offers a smart TV, based on Cloud computing technology, with an intuitive
graphic user interface and built-in Wi-Fi connectivity.

Ikea, a global retail home-furnishings chain,
said it plans to offer the integrated A/V electronics/furniture system line,
called Uppleva, in five European cities starting in June, throughout seven
European countries this autumn and in its remaining markets in the summer of
2013.

System prices are
expected to start at around $963. They will be available in a variety of screen
sizes and colors, and will include wireless speakers and built-in CD/DVD/Blu-ray
players.

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