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Target Sending Mobile Coupons To Cellphones

3/11/2010 10:33:21 AM Eastern

Minneapolis - Target has introduced a
mobile coupon program that allows customers to receive exclusive offers directly
on their cellphones.

The coupons
can be redeemed at all Target stores by scanning a bar code on the phone at
checkout. 

Shoppers can
join the program at Target.com/mobile for PCs or m.target.com for mobile phones.
Consumers can also opt-in by texting COUPONS to 827438
(TARGET).

Customers
will receive a confirmation text message with a link to a mobile Web page that
contains multiple offers, all accessible through a single bar code. Offers are
single-use and expire on the listed date.

"We know that
mobile phones are an integral part of our guests' lives, and mobile coupons are
just another way we're providing convenient, on-the-go shopping solutions," said
Steve Eastman, president of Target.com.

 Target said
it is the first national retailer to offer mobile-coupon scanning in all of its
stores. The company's prior m-commerce initiatives include access to mobile gift
cards, views of online assortments, product-availability checks, store-location
finder, gift-registry management, weekly ad retrieval, and text and email
notification of special promotions.

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