twice connect

Target Expands CE Trade-In Program

8/17/2011 11:55:06 AM Eastern

Minneapolis - Target
has expanded its CE trade-in service to 1,490 stores, and is accepting
additional categories.

The service,
provided in partnership with Boston-based CE exchange and recycling service
NextWorth, will now be offered in all stores with Target Mobile centers.

The trade-in
program now also accepts pre-owned calculators and DVDs, in addition to iPods,
iPads, iPhones, cellphones, Nintendo DS units and video games.

"The expansion of
Target's Electronics Trade-in service comes at a time when parents are really
looking to save on back-to-school purchases," said Target merchandising VP Nik
Nayar. "Our service is budget-friendly and it gets Target's guests involved
with reducing e-waste."

Products are evaluated
on-site, and values are determined based on the model and condition of the
item. Customers then receive a prepaid card for the value of the trade to put
toward their next Target purchase. Items can also be exchanged online at, where customers have
the choice of cash or a gift card for their trade-in.

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