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T-Mobile Steps Up Entry-Level Smartphone Push

10/06/2011 12:11:52 PM Eastern

Bellevue,
Wash. - Cellular carriers continue to roll out new smartphones targeted to
first-time smartphone buyers.

The
latest entries are from T-Mobile, which will bring the LG-made MyTouch and MyTouchQ
to its MyTouch series of exclusive smartphones. Both will be available in time
for the holidays at an unannounced price, the carrier said. Both operate in the
carriers' 4G HSPA+ network and will join two current 4G MyTouch models.

The
new MyTouch features a 3.8-inch touchscreen with virtual keyboard and Swype text-entry
technology, while the MyTouch Q features 3.5-inch touchscreen and physical
slide-out QWERTY keyboard.

Because
first-timers are interested in ease-of-use, the carrier said, the phones
incorporate a setup Wizard for email
and social-network integration; a tips
widget that explains device features and includes instructional videos;
and a Genius button, which lets users
issue voice commands to call, text or search
the web.

Both
devices feature Android2.3 (Gingerbread) OS, 1GHz Qualcomm
processor, 5-megapixel camera, 720p HD video recorder, and front-facing camera for
use with T-Mobile Video Chat powered by Qik. They also have built-in
entertainment services such as T-Mobile TV in Mobile HD, Netflix and YouTube.

The
MyTouch will be available in black or white, and the MyTouch Q will be
available in gray or violet.

In
midyear, T-Mobile built up its selection of entry-level Android
smartphones with the $79.99 Samsung Exhibit 4G with the 21Mbps versions of the
carrier's HSPA+ 4G technology. It joined the $99 Sidekick 4G as the carrier's
first 4G phones at less than $100.

At the same time, the carrier
launched the $69.99 3G Samsung Gravity Smart in red and blue and at $29.99 for
a gray version available only on T-Mobile's website.

Late last year, T-Mobile launched
four Android phones priced from $9.99 to $99.99.

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