Mountain View, Calif. - Symantec will introduce three new
security titles today, including a membership/subscription service that will
offer members higher levels of customer service.
Called Norton One, the $149 per year membership fee entitles
a customer to a higher-level of customer service along with the access to a
variety of Norton Internet Security products. Symantec launched this today as
part of a pilot program with wider distribution slated for this spring. Pricing
has not been determined.
The other new products are Norton 360 and Norton 360 Everywhere.
The former is on sale starting today, while Everywhere will launch in the spring.
Norton One gives customers the opportunity to put together a
security package geared toward the products they own, said Jordan Blake, Symantec's
senior product manager. This solves what Symantec found to be a major customer
complaint: confusion over having to protect a variety of products that use
different platforms and operating systems.
Customers can choose from Norton 360 version 6.0, Norton
Internet Security 2012, Norton Internet Security for Mac, Norton Mobile
Security and receive 25GB of online storage.
On the device side Norton One members can add or remove up
to five devices and add more for an additional pro-rated cost.
Blake said the most important aspect of Norton One is the
expanded customer service. Symantec promises to have the member on the phone or
connected with an advisor within two minutes, every day all year. These
advisors can answer questions or directly access a computer or mobile device to
fix a security issue like malware, Blake said.
"We want members to call in," Blake said.
Symantec has also expanded its mobile security offering into
a new product called Norton 360 Everywhere. This title allows customers to
protect between three and five devices including computers, tablets and
smartphones using any operating system. All are protected using just one
licensing key. The software can be downloaded onto a computer via a CD and
tablets and smartphones can downloaded it via the web or an included QR code
"We are seeing issues across platforms, but there is more
malware on Android," said Collin Davis, Symantec's senior director,
Apple's ability to more fully control what is posted to its
app store enables it to keep malware infested apps out. However, Davis said iOS
devices are still susceptible to phishing scams so they do still need a high
level of protection.
Norton 360 6.0, $89, can be installed on up to three computers.
It launches on Feb. 15.