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Swiftpoint Debuts Pen-Grip Mouse

7/19/2010 07:40:00 AM Eastern

RICCARLTON, NEW ZEALAND —
Swiftpoint entered the computer peripherals
market this month with the
introduction of the uniquely shaped
Swiftpoint mouse.

The Swiftpoint mouse, which operates
via wireless USB, uses a pen
grip and can dock directly to the
USB receiver. Grant Odgers, CEO
of Swiftpoint, told TWICE he came
up with the idea because he was often
frustrated by the inability to use
a mouse in non-friendly mousing locations,
such as in coffee shops or
on the couch.

“We did a lot of market research
that showed people wanted three
things — accuracy, comfort and portability,”
Odgers said. “We’ve been
able to offer all three things.” The
Swiftpoint mouse is 30 percent to 40
percent more accurate than a touchpad,
he added.

It charges via the USB receiver,
with a 90-minute charge expected
to last two to four weeks, according
to Odgers. It also comes with a
“parking accessory” that applies to a
laptop’s touchpad to prevent the
Swiftpoint mouse from slipping off
while not in use.

The device will be launching in
August through Amazon and other
e-tailers, and Odgers said the company
would be launching in brickand-
mortar retail locations by the
end of the year.

One color (red and black) is currently
available, but more colors are
expected to roll out when Swiftpoint
launches in brick-and-mortar locations,
he said.

The mouse will retail for a suggested
$69.95. It’s currently available
for pre-order on Swiftpoint’s
website.

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