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Starpower Previews Remodel Of Flagship

9/24/2013 08:00:00 PM Eastern

NORTH DALLAS – Starpower Home Entertainment Systems unveiled its remodeled flagship showroom to celebrities and the trade here during a VIP preview last week.

Some 500 guests attended the sneak peek at the $3 million remodel. The 15,000-square-foot showroom is the specialty chain’s first to comingle CE, appliances and flooring, and features interactive media rooms and live kitchens by Thermador, Viking and Sub-Zero, where the evening’s repasts were prepared.

Starpower, a three-time winner of TWICE’s Excellence In Retailing Award, opened the doors to the public last Thursday with a host of grand-opening events, including cooking sessions with Viking and Thermador chefs, a Sony 4K showcase featuring the Dallas Cowboys Cheerleaders, and live remote broadcasts by local TV and radio stations.

In addition, purchases of $1,500 or greater will qualify customers for a chance to win a pair of platinum-level Dallas Mavericks home game tickets, and special grand-opening pricing was offered at all four Starpower locations in Scottsdale, Ariz., and throughout the Dallas metro area.