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Sports Authority To Carry Wii

11/17/2009 12:11:42 PM Eastern

New York - Sports Authority will begin carrying Nintendo's Wii gaming systems, including Wii Fit Plus and assorted titles and accessories, this Thursday at 102 stores.

The retailer's remaining 453 stores will receive the gaming platform this spring.

The sporting goods chain is presenting Wii within an interactive "experience" area staffed by branded fitness trainers, the companies said. Sports Authority president David Campisi described the partnership as "the intersection of fitness and interactive gaming," while Cammie Dunaway, Nintendo of America's marketing executive VP, said the deal gives fitness fans "a convenient location to find fitness-related Nintendo products."

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