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Spike TV Named CES '12 TV Partner

10/20/2011 10:33:37 AM Eastern
Arlington, Va. - SpikeTV has been named the official entertainment television partner of 2012 International CES by the Consumer Electronics Association (CEA).
Justine Ezrik
The exclusive partnership includes plans to telecast live coverage from the 2012 International CES. Spike will also introduce "CES All Access Live," which will offer tech fans more than 12 hours of 2012 CES coverage across multiple platforms - TV, online, mobile, social and more.

The live special will kick-off with five hours of live telecasts in HD from Las Vegas on Tuesday, January 10, 2012 and will be the first of this year's Spike "All Access" Live Specials, which will also occur at two other events throughout the year. The 2012 International CES runs January 10-13 in Las Vegas.

"Spike's live coverage will help share the amazing product launches at the 2012 CES with a new audience and give consumers an exclusive opportunity to preview all the amazing new technologies announced at the 2012 CES," said Gary Shapiro, president/CEO of CEA, in a statement.

"CES All Access Live" multi-platform experience will be viewable live on Spike TV, online on Spike.com, GameTrailers.com and Facebook.com, mobile phones and tablets including the iPhone, iPad and Android devices as well as on giant video screens located in the "Crossroads of the World" in New York City's Times Square.  

Broadcasting from its own CES studio in Las Vegas, Spike will feature breaking news from the 2012 CES show floor, exclusive world premieres of new "must own" devices and video games, hands-on demonstrations and unboxings, interviews with the biggest names in entertainment and technology and a look into Spike's exclusive VIP CES party at Tryst Nightclub in the Wynn Las Vegas, according to CEA and the network. 

"CES All Access Live" will also feature an unparalleled social media experience as part of its programming coverage using Twitter and Facebook to engage audience participation and provide up-to-the-minute feedback.  Viewers will be encouraged to interact with show hosts in real time and share thoughts on new products, participate in opinion polls or ask questions.  They will then be able to receive answers from hosts and guests, view poll results or see their comments pop up on screen instantaneously.

Gil Colon, Kevin Kay, Geoff Keighley and Jon Slusser serve as executive producers for "Spike Presents 2012 CES All Access Live."  For a sneak peek into Spike's "All Access" special programs, please visit http://dialedin.com/mtvnetworks41/CES/Sizzle.
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