Arlington, Va. – SpikeTV has been named the official entertainment
television partner of 2012 International CES by the Consumer
Electronics Association (CEA).
The exclusive partnership includes
plans to telecast live coverage from the 2012 International CES. Spike will
also introduce “CES All Access Live,” which will offer tech fans more than 12
hours of 2012 CES coverage across multiple platforms – TV, online, mobile,
social and more.
The live special will kick-off
with five hours of live telecasts in HD from Las Vegas on Tuesday, January 10, 2012
and
will be the first of this year’s Spike “All Access” Live Specials, which will
also occur at two other events throughout the year. The 2012 International CES
runs January 10-13 in Las Vegas.
“Spike’s live coverage will help
share the amazing product launches at the 2012 CES with a new audience and give
consumers an exclusive opportunity to preview all the amazing new technologies
announced at the 2012 CES,” said Gary Shapiro, president/CEO of CEA, in a
statement.
“CES All Access Live”
multi-platform experience will be viewable live on Spike TV, online on
Spike.com, GameTrailers.com and Facebook.com, mobile phones and tablets
including the iPhone, iPad and Android devices as well as on giant video
screens located in the “Crossroads of the World” in New York City’s
Times Square.
Broadcasting from its own CES
studio in Las Vegas, Spike will feature breaking news from the 2012 CES show
floor, exclusive world premieres of new “must own” devices and video games,
hands-on demonstrations and unboxings, interviews with the biggest names in
entertainment and technology and a look into Spike’s exclusive VIP CES party at
Tryst Nightclub in the Wynn Las Vegas, according to CEA and the network.
“CES All Access Live” will also
feature an unparalleled social media experience as part of its programming coverage
using Twitter and Facebook to engage audience participation and provide
up-to-the-minute feedback. Viewers will be encouraged to interact with
show hosts in real time and share thoughts on new products, participate in
opinion polls or ask questions. They will then be able to receive answers
from hosts and guests, view poll results or see their comments pop up on screen
instantaneously.
Gil Colon, Kevin Kay, Geoff
Keighley and Jon Slusser serve as executive producers for “Spike Presents
2012 CES All Access Live.” For a sneak peek into Spike’s “All
Access” special programs, please visit
http://dialedin.com/mtvnetworks41/CES/Sizzle
.
