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Soundcast Cracking Down On Online MAP Violators

4/23/2012 10:47:26 AM Eastern
Chula Vista, Calif. - Soundcast Systems, which markets wireless audio products for the home, is cracking down on online violators of its minimum advertised price (MAP) policy.

The company hired Channel IQ to identify violators and help Soundcast respond quickly, Soundcast said.

Channel IQ's service checks for online pricing around the clock and reports findings instantly via alert notifications, enabling a supplier to take immediate action to minimize infringement damages, the company said.

Soundcast said its MAP policy sets advertising guidelines for online as well as brick-and-mortar stores to support brand value.

Soundcast offers indoor and outdoor wireless speakers, wireless iPod-docking transmitters, wireless transmitters for PCs and other audio sources, a wireless subwoofer, and a transmitter-receiver pair that adds wireless capability to surround speakers. The products use frequency hopping spread spectrum (FHSS) technology to continually search for open channels and connect instantly to avoid interference from other products.

Channel IQ's clients include Harman Kardon, LG, Olympus and Weber Grills.

 

 

 
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