twice connect

Sound Advice Re-Enters Car Audio

7/07/2011 10:24:31 AM Eastern

Fort Lauderdale, Fla. - Sound Advice announced it is re-entering
the car audio business.

The A/V specialty retailer, which
re-opened earlier this year
after closing with corporate parent Tweeter,
will begin selling car audio SKUs in September. Dan Jeancola, who has a history
with Sound Advice and Tweeter, will head up the division.

Peter Beshouri, Sound Advice founder and CEO, told TWICE the
decision to return to the category stemmed from its popular demand. "The store
has been open for three to four months, and about a full third of the customers
coming in are previous customers of Sound Advice and customers for car audio.
That really surprised me, frankly, because I wasn't sure if there was still a
real market for car audio."

Beshouri said that Jeancola showed him all of the new technology
in car audio. "I was very impressed, and it was clear [that car audio was] even
a little more technical than it's been, which is probably why some of the big
box [stores] have scaled back. It's a terrific serve that allows us ... to do
something other people can't or aren't willing to do."

He added that car audio will also once again serve as a way to
reach the younger clientele. "That was always a helpful part of the Sound
Advice history." 

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