twice connect

Soul Electronics' Bonefant Departs

3/21/2012 03:53:25 PM Eastern

Lake Mary, Fla. -
Soul Electronics, manufacturer of the Soul by Ludacris headphones line,
announced that executive director Bob Bonefant is no longer with the company.

Len Davi, executive
director, will continue to oversee the group's product strategy and
development, and will also oversee marketing and communication operations, Soul

Mike London, also
executive director, will oversee sales operations. Both will continue to report
directly to Soul Electronics CEO and majority owner Billy So.

"As part of an
ongoing effort to optimize management effectiveness and the overall operations
of Soul Electronics as our company rapidly expands, the decision has been made
to go our separate ways with Bob. We are experiencing unprecedented growth, and
are focused on aligning the stellar team we have in place as we prepare for a
dynamic year," said CEO Billy So in a statement.

Separately, Nanci
Berman has been promoted to sales VP, and Sarah Westbrook has been promoted to
marketing VP.

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