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Sony Unveils Alpha DSLR Accessories

4/13/2011 09:33:41 AM Eastern

San Diego - Sony introduced late
Tuesday night a powerful compact external flash with quick shift bounce for its
Alpha series d-SLR cameras along with several accessories including a bracket,
carrying case and lens hood.

The HVL-F43AM external flash (shipping this summer at a $350
suggested retail) includes GN43 output (105mm ISO100), Quick Shift Bounce
adjustment, wireless ratio control and is dust and moisture resistant.

The Quick Shift Bounce system allows the flash head position to
be adjusted instantly when switching between horizontal and vertical
compositions.

This is said to maintain consistent shadow positions regardless
of camera orientation, for more natural-looking ‘bounce' effects.

The unit's Wireless Ratio Control makes simplifies the selection
of light emission ratios for up to three separate flash units. This allows
quick creation of sophisticated multi-point lighting effects without the need
for complex professional equipment.

Flash power levels are switchable in 22 increments, from 1/1
through to 1/128 level in 1/3 steps. High output power is complemented by a 2.9
second (approx.) recycling time. The flash includes a high-quality LCD screen
and direction buttons.

Also coming this summer are the VCT-55LH bracket, LCS-AMB soft
carrying case and ALC-SH111 lens hood.

The VCT-55LH is described as a versatile mounting bracket that
offers space for mounting additional ISO cold shoe accessories. Designed for
A-mount cameras, the bracket can also be used with E-mount cameras such as the
NEX-5/NEX-3 and the Handycam NEX-VG10E HD camcorder.

Other accessories - like a shotgun microphone - can be mounted
while the camera's main shoe is occupied.

The VCT-55LH ($50 suggested retail) will support the CLM-V55
clip-on LCD monitor.

The LCS-AMB soft carry case ($50) protects A-mount cameras and
attached standard zoom lenses in transit.

It features a suspended partition to cradle the camera securely
while allowing quick access. Finished in black polyester, the case can be slung
over a shoulder using the supplied strap, carried by the grab handle or
attached to a belt. It also features pockets with space for up to two extra
batteries, spare memory cards and lens caps.

The ALC-SH111 lens hood ($20 suggested retail) is compatible with
DT 35mm F1.8 SAM and 85mm F2.8 SAM lenses. The round-profile hood shades from
direct sunlight to prevent glare and lens flare.