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Sony, Sixth Avenue Hold Charity Raffle

2/24/2011 10:28:45 AM Eastern

Paramus, N.J. - Sony and
Sixth Avenue Electronics joined forces to raise money and awareness for a local
children's charity last week, with an assist from basketball great John
Starks.

 Taylor

The former Knick,
together with local radio DJ Race Taylor of WPLJ, raffled off four Sony
products an hour at the A/V chain's Paramus, N.J., store, including a grand-prize
40-inch Bravia 3D TV.

Proceeds from the raffle,
along with a $30,000 donation from Sixth Avenue, went to Youth Consultation Service (YCS), a leading
non-profit social services agency in the Garden State. The funds will be used
to send children YCS group homes to summer camp for two weeks.

Said Sony consumer sales
manager Beth Barone, "The summer camp program gives these children the
opportunity to experience the healing power of nature and feel like regular
kids doing fun things like fishing, hiking, swimming and singing songs around a
campfire."