twice connect
careers

Sony Shows Its First SXRD HDTV

9/10/2004 12:18:00 PM Eastern

Indianapolis — Sony used a pre-CEDIA Expo press conference, here, to formally unveil its first rear-projection digital-cable-ready HDTV set based on its silicon crystal reflective display (SXRD) technology.

Model KDS-70XBR100 will be placed in Sony’s high-end XBR television family and not the elite high-end QUALIA Series it used to introduce its first consumer SXRD product — the QUALIA 004 front-projector it first announced last year.

The new rear-projection set will incorporate three SXRD panels to produce a native resolution of 1,920 by 1,080 progressively displayed pixels. Although Sony uses its SXRD term for the technology, the core chip is said to be very similar to LCoS and D-ILA products currently marketed by other manufacturers.

A microdisplay rear-projection technology, SXRD is said to produce a very high resolution, pure color system with virtually no discernable “screen-door” effect or pixel cross-hatching found in some other competitive technologies. The picture quality of the system demonstrated at the press event showed a remarkably clear and bright picture with an apparently high contrast and black-level performance.

The KDS-70XBR100 will have a 70W-inch 16:9 screen size and is slated to ship early in 2005 at an expected suggested retail price of $10,000. The product will incorporate both NTSC analog and ATSC digital broadcast tuners, QAM digital cable demodulation and a CableCARD slot for digital cable ready capability. Sony will incorporate a specially developed 200-watt lamp for high brightness and the contrast ratio was said to be 3,000:1. The set will also employ a “special internal cooling system” to deal with the high lamp wattage.

Video will be enhanced using Sony’s previously announced WEGA Engine system, while audio will be supplied using Sony’s S-Master digital amplifier with detachable speakers.

Inputs will include HD component video and HDMI with HDCP. An iLINK (IEEE-1394) interface will also be offered, Sony said.

Print Stories: 
PHOTOS
ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World

Scenes From Toy Fair

By Lisa Johnston

ADL Honors Morales, Bilas, Paull, Weedfald At Annual Dinner

New York — The Anti-Defamation League’s