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Sony To Show 3D Personal Viewer, SXRD Projectors At CEDIA Expo

9/08/2011 12:01:00 AM Eastern
INDIANAPOLIS — Sony (booth 1803) is using CEDIA Expo 2011 here this week to unveil several new high-end ES-series products that are said to achieve new performance excellence levels for the custom and A/V specialty markets.

Among the products slated to make their debut is something Sony is calling a Personal 3D Viewer — a head-mounted HD/3DTV personal display, which was given a sneak preview at International CES; recently announced SXRD 3D front projectors; and recently shipped high-end Bravia LED LCD TVs with some of the industry’s highest refresh rates for smooth fast images and improved 3D quality.

The company is also showing new ES-series A/V receivers that maximize the presentation quality of Internet streaming content.

The HMZ-T1 3D/HDTV viewer is said to have a unique form factor that presents a virtual theater experience allowing users to be fully immersed in the action.

To the viewer, the image appears to be displayed on a 150-inch screen, Sony said. It uses miniature 720p OLED screens developed by Sony that reportedly support a high contrast ratio and fast refresh rates, and is “capable of enhanced 3D” presentations.

Sony said the viewer produces “a more natural 3D video experience that is completely free of crosstalk since each eye has its own display.”

The viewer is equally capable with 2D and 3D material and is said to be ideal for video game play as well as movie watching.

The HMZ-T1 head-mount display delivers a virtual surround-sound experience, using Sony’s proprietary signal-processing technology to power the integrated headphones with a simulated 5.1-channel experience.

The personal 3D viewer will ship to retail in October at a price to be announced.

The company is also showing its full lineup of SXRD-based front projectors, the recently introduced VPL-HW30AES “affordably priced” 3D projector carrying a $3,700 suggested retail, and the midline VPLVW95ES home-theater front projectors, which made their world debut last week at IFA in Berlin.

In LED LCD TV, Sony is showing its 65-inch XBR- 65HX929 flagship Bravia television. It uses Sony’s Intelligent Peak full-array backlighting system with local dimming for deeper blacks and improved brightness in lighter scenes, as well as improved onscreen contrast bolstered by Sony’s OptiContrast panel, which elevates the picture to the front surface of the TV and creates a dark background for a high-contrast picture even in well-lit rooms.

The set includes a rear IR input and a two-way RS232c connection.

Sony will also show its Internet television, model NSX-GT1, powered by Google TV. The set is firmware upgradable for the addition of apps and features, including new enhancements slated for demonstration at the Sony booth.

“We come to CEDIA to reinforce our commitment to being the leading provider of quality entertainment solutions for the high-end, custom-install channel,” said Mike Abary, senior VP of Sony Electronics’ home fivision. “Sony’s Elevated Standard (also known as ES) line epitomizes innovation, quality and style, but also is an indicator of our leading home entertainment lineup and value proposition that no other company can match.”

For audio, Sony is showing a pair of new A/V receivers in its ES lineup that feature an activity-based user interface, including an easy setup wizard with fully automated settings.

Both the AVR-5700ES and AVR-3700ES A/V receivers incorporate Faroujda 1800p video up-scaling and a variety of networking options, including built-in apps for both iOS and Android devices.

Both ES receivers are the first to offer a full range of Bravia Internet services, including streaming video from Netflix, YouTube, Vudu and other content providers.

The AVR-5700ES supports a variety of audio codecs, including DTS Neo X, and offers speaker-relocation capability along with DLNA service compliance.

Both additions to the ES receiver line are slated to ship in October and are compatible with a full range of system integrators, including the latest AMX and Control4 discover beacons.

In other categories, Sony will show the SA-NS500 Wi-Fi network speaker, which is billed as a part of the company’s HomeShare line of networked and multiroom audio products.

The concept enables synchronizing music in other rooms by adding multiple HomeShare speakers and using PartyStreaming playback. It is also compatible with special universal remote control apps available on iPhone/iPod Touch and Android phone devices. The battery-powered, SA-NS500 networked audio speaker is said to be fully wireless and adds Apple AirPlay compatibility for the first time.

Sony will also show its SS-AR1 high-performance loudspeaker, which was said to have been “honed through decades of research and development in the high-end audio space.”

The speaker is made with Hokkaido maple, harvested from Japan’s northern island in November, when the grain is said to be tightest. It also features baffle boards laminated to a thickness of 50mm and side panels of select Finnish birch, Sony said.
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