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Sony, Martha Stewart Team Up

11/12/2010 10:43:09 AM Eastern

San Diego - The Sony Reader store will team up with Martha
Stewart to create a digital book club community.

The community will be built around the soon-to-be-launched "Books
I'm Reading" section of Martha Stewart's blog.
Once per month Stewart will post the book she is currently reading on her Sony
Reader, and her followers are welcomed to read along and discuss the book on
Twitter.

The first post will take place on Nov. 16. The book's author will
appear on Stewart's show on Dec. 6, and Sony will give readers the chance to
interact with the author via the Reader Store Facebook fan page, Twitter and
the Sony site.

Readers can also enter a sweepstakes on these sites to win a free
Reader Pocket Edition.

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