twice connect
careers

Sony To Extend HDNA Campaign To Vaio

7/02/2008 10:24:00 AM Eastern

San Diego — Sony will launch an integrated marketing campaign in the United States on July 15 touting how the new Vaio all-in-one HD PC/TV and HD Blu-ray Disc enabled notebook are "Born out of" other high-definition products, the company announced.

Sony said the campaign is a continuation of its focus on HDNA — the notion of high definition being a key part of its DNA — which debuted last fall. The new campaign spotlights two of the new Vaio HD PC models, which will also debut on July 15.

The campaign will be brought to consumers through a number of mediums including print, TV, cinema, online, in-store and more. The key message will be that the Sony Vaio is "Born out of Sony HD technology" to highlight the new computer's capability.

Once the campaign kicks off, Sony said it will conduct a national search for Vaio PC owners who can show they have enough HDNA qualities to be dubbed "Techsperts" by creating online video essays integrating Sony HD technology. Consumers will be able to submit their videos to a dedicated site for the contest that will go live in August.

If you have a computer technology news tip please emailColleen Bohen.

PHOTOS
NATM Annual Meeting

Besides the usual business of planning out the

Ultra HD OLED TVs In IFA Spotlight

At IFA, all Ultra HD makers are quickly expanding

Jack Wayman, the Father Of International CES

Tributes continue to pour in for Jack Wayman, who

Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in