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Sony Campaign Promotes In-Dash Nav Systems

11/03/2010 04:39:22 PM Eastern

San Diego - Sony
is promoting the retail availability of its new in-dash navigation-equipped multimedia
head unit with two online music videos, radio ads, and online ads including
rich-media video banners.

Fictitious group "La Route" sings the praises of Sony in-dash nav A/V systems in an online video.

The two music
videos appear on Sonystyle.com and on Sony's social-network channels, including
Facebook and Twitter. One is done in rock-ballad style, featuring fictitious
band "GPyeS," and an
R&B-style video features fictitious group "La Route." Both were directed
by Grammy Award winner Trish Sie.

 The two
navigation systems
in the videos are the first in-dash nav systems in the
U.S. to include TomTom navigation technology. They feature 7-inch and 6-inch
WVGA touchscreens and iPod/iPhone connectivity.