San Diego - Sony
is promoting the retail availability of its new in-dash navigation-equipped multimedia
head unit with two online music videos, radio ads, and online ads including
rich-media video banners.
The two music
videos appear on Sonystyle.com and on Sony's social-network channels, including
Facebook and Twitter. One is done in rock-ballad style, featuring fictitious
band "GPyeS," and an
R&B-style video features fictitious group "La Route." Both were directed
by Grammy Award winner Trish Sie.
navigation systems in the videos are the first in-dash nav systems in the
U.S. to include TomTom navigation technology. They feature 7-inch and 6-inch
WVGA touchscreens and iPod/iPhone connectivity.