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Sony Assesses Flood Damage To Camera Biz

10/20/2011 04:24:48 PM Eastern

San Diego - A Sony Electronics representative in the U.S. said Thursday
that the company's Thailand subsidiary is still trying to fully assess the
damage that has been caused to its digital camera business by the recent floods
there.

According to some reports, the company postponed launches of some
new products due to disruptions to cameras and component supplies damaged in
the flooding of Sony Technology Thailand - Ayutthaya.

But according to an official statement acquired from Sony's U.S.
marketing team, "Operations of our factory in Thailand have been temporarily suspended
due to flooding, supply chain and transportation difficulties.  We're currently investigating the impact to
overall supply chain and product launch timing."

Floods reportedly forced Sony to shut production at two of its
three units in Thailand.

Other camera makers, including giant Nikon, also have camera
production and component suppliers in Thailand, but have also not commented on the
impact to their operations or marketing plans.

The Japanese manufacturers appear to be suffering a double
whammy, after flooding in Fukushima, Japan, disrupted production of cameras and
component parts earlier in the year.

Also see

Western Digital's Thailand
Plants Flooded

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