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Sony Adds New Bravia 3D LCD TV Series

8/26/2010 09:21:42 AM Eastern

New York - Sony used its
end-of-summer open house for the press here Wednesday to take the wraps off of
three new Bravia 1080p LCD TVs with 3D capability.

bravia

The new NX810 TV series features models in the 60-inch ($4,700
suggested retail price), 55-inch ($3,700) and 46-inch ($2,700) screen sizes,
replacing the NX800 line from last year and joining the HX800 3D TV line
introduced earlier this year.

This year's iterations add what Sony is calling "Dynamic LED Edge
Lighting." The system employs an expanded number of edge-lit LED zones
projecting light from the left and right sides of the screen, and adds local
dimming technology to adjust the brightness of each of the zones. This improves
black-level performance, though not to the degree of step-up models using local
dimming controlled full-array LED backlighting.

The new NX810 models ship in September. Other features in the
sets include a monolithic design, MotionflowPRO 240Hz smooth-motion technology,
Bravia Internet Video with built-in Wi-Fi and widgets, and an ambient light
sensor to automatically adjust the picture in changing room conditions.

Sony's active-shutter 3D glasses, required to view 3D images on
the sets, will be sold separately.

Meanwhile, the company also said it is now shipping its SMP-N100
Netbox ($130 suggested retail), which will deliver Bravia Internet Video Link
capabilities to TVs that don't already have the feature built in.

The box features full 1080p support, built-in Wi-Fi capability,
DLNA and USB media player compatibility, support for a wide range of formats
including MKV and DivX, and a party sync mode.