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Sonomax Ships Next-Gen Eers

3/15/2012 11:39:10 AM Eastern

Montreal - Sonomax
Technologies announced it has begun shipping the latest iteration of its Eers
custom-fit earphones.

The PCS-150 is geared toward athletes.The PCS-150 ($199) and
PCS-250 ($299) come with the company's Sonofit Fitting System that lets
consumers mold the earphones so that they fit inside their individual ear
shape.

The PCS-150, which has a
single driver, is meant for athletes, while the  PCS-250 has dual drivers and is geared toward audiophiles.
Both come with an integrated in-line microphone for use with smartphones.

 In a recent interview with TWICE, Sonomax
president and CEO Nick Laperle, said the company was focusing more on style
with its most recent products as a response to the desires of consumers. 

"Our product for the first generation was black. And now it's
glossy and there's an in-line microphone, and the wire is orange and there's
branding on the faceplate," he said. "You won't be able to put a black and gray
earphone on the market -- the consumer is going to want style."

"But they have to sound great and they have to be super
comfortable," he added.