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Sonic Completes DivX Purchase

10/08/2010 11:40:41 AM Eastern
Novato, Calif. - Sonic Solutions has completed the acquisition of DivX, according to a statement from the company.

The shareholders of both Sonic and DivX separately approved the $300 million deal that was previously announced by the two companies on June 2.

DivX brings widely deployed digital media technologies, an embedded CE footprint of more than 300 million devices, a strong consumer brand, and a global market presence to Sonic's expanding position as the leading supplier of services and technologies for the distribution of premium video content over the Internet, Sonic said.

Sonic's RoxioNow division develops and licenses a universal "over-the-top" video platform for retailers, Hollywood Studios, consumer electronics manufacturers, and PC OEMs to offer movies and TV shows over the Internet. Best Buy, Blockbuster, Sears/Kmart, Cineplex Entertainment, Hewlett-Packard, Dell and many others license RoxioNow to power online video stores, while CE companies such as Fujitsu, Funai Electric, LG, Panasonic, Pioneer, Samsung and Sony embed the RoxioNow platform in mor ethan 350 product models, the company said. 

The acquisition of DivX brings Sonic an installed base of CE devices, all of which ship with Digital Rights Management (DRM) for the secure playback of Hollywood movies even when not connected to the Internet, according to the company. DivX's DRM, an important ingredient for the secure distribution of copyrighted video content, has been approved by major Hollywood Studios. DivX's H.264 video encoding tools serve as the de-facto standard for a wide variety of premium content stored in "the cloud" for delivery over the Internet.
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