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Sirius XM Expands Used-Car Effort Again

1/23/2012 01:33:04 PM Eastern

New York - SiriusXM continues to
expand its efforts to get used-car
buyers to activate their factory satellite radio, this time launching a program
with Chrysler Group dealers.

Consumers
will get a free three-month subscription to SiriusXM when they purchase
a pre-owned vehicle with factory-installed satellite radio from participating
Chrysler, Dodge, Jeep and Ram Truck dealerships. The program applies to all
used vehicles sold by the dealers regardless of the vehicle's brand.

Late last year, the satellite
broadcaster announced that participating Nissan and Infiniti dealers would
offer a free three-month trial subscription to consumers who buy any used
vehicle from the dealers' lots, not just Nissan or Infiniti vehicles.

Sirius XM launched a similar
program last June with participating GM dealers.

The satellite-radio broadcaster
also offers trial subscriptions to consumers who buy certified pre-owned
vehicles from such automakers as BMW, Mercedes, and Volkswagen.