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Simplexity Builds, OpensFry's Wireless Site

7/06/2011 11:11:09 AM Eastern

Reston, Va. - Simplexity, a leading authorized internet
retailer of cellphones and service plans, announced that it has built and
successfully launched Fry's Wireless,
the online wireless store for Fry's Electronics.

Simplexity said the site features the same great savings and
amazing selection of cellphones and services as Fry's retail stores with the
added convenience of shopping online from anywhere. 

The site utilizes Simplexity's fully integrated e-commerce
platform that incorporates secure shopping, rapid activation, complete order
fulfillment, as well as real-time order status and tracking.

Visitors to Frys.com can now hop for the latest wireless devices,
including popular Android-powered smartphones from top handset manufacturers
such as HTC, LG, Samsung, Motorola and more. Guests will even have access to
special online-only wireless promotions, the company said.

"Simplexity's fully customizable turnkey solution for
selling and activating cellphones and service plans online is second to none,
and we are excited to deliver our seamless shopping experience to Fry's and the
millions of people who shop on Frys.com," said Marc Tolkov, business development
senior director, Simplexity.