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Sim2 To Present 15 Products Celebrating 15 Years

9/08/2011 12:12:00 AM Eastern
Indianapolis - Sim2 (booth 5241) travels to CEDIA Expo this week to take the wraps off of a range of high-performance projectors for the custom-installation market, including a new spin on 3D.

Mico 250The company plans to show all 15 products introduced in 2011 to symbolize its 15th anniversary celebration this year, which coincidentally coincides with the 150th anniversary of modern Italy, the company's mother country.

Highlighting the assortment will be Sim2's Nero single-chip DLP projector platform, including a 3D projector, which "sets a new reference standard," according to Alberto Fabiano, Sim2 USA executive VP.

The 3D version of Nero projector line uses much of the same high-quality optics and electronics as its ultra-high performing 3-chip Lumis 3D Solo cousin but in a lower-priced compact unit.

The Nero single-chip projector class offers installers a choice of three lenses (T1, T2 and T3) providing a total throw ratio of 1.37-3.9:1 for installation flexibility.

The lenses are part of Sim2's Unified Throw Ratio concept, which makes specifying and upgrading within the Sim2 line very easy, the company said.

To aid calibration, Sim2's Live Colors Calibration 2.0 software allows adjustment of primary, secondary, and white-point color coordinates in both 2D and 3D, enabling experts to accurately calibrate the final image on-screen via a user-friendly PC-based interface.

Nero is described as the platform for a line of premium single-chip FullHD 1080p/120Hz DLP projectors that includes the Nero 3D-1, Nero 3D-2, Nero 3D-HighBrightness and Nero 235. The assortment will offer consumers four different feature sets, depending on the model, including 3D, high brightness, high contrast and a 2.35:1 aspect ratio.

Suggested retail for models in the series starts at $19,990.

A highly styled projector cabinet ships with all the models in an appropriately named Nero Black color.

Alberto Fabiano, Sim2 USA executive VP, said that unlike some competitors that are electing to drive prices and performance lower to attract a broader market segment, Sim2 will stick to its guns by making products that appeal to affluent customers "who don't really care how much the product costs," he said.

Sim2 is looking to carefully expand its dealer base by adding only those accounts that "are able to support the brand in the appropriate way."

"We look forward to CEDIA with great excitement, as we celebrate our 15th Anniversary and Italian pride, showcasing a stunning array of new technologies," Fabiano said. "For 2011, we will not only deliver 15 new models -- but we set reference points for each of the new platforms we're introducing. While the market continually downgrades, often building to a price to survive in this difficult economy -- we stay true to our high-performance, reference standard roots. Our in-house R&D team continually boasts industry firsts, and CEDIA 2011 will certainly not disappoint."

Among other products on display will be the company's Lumus 3D Duo, a popular projector that was first showed last year based on a dual projector system. It uses Infitec (passive) 3D glasses technology, and is said to produce less cross talk and other 3D artifacts while presenting what Sim2 calls "one of the best looking 3D solutions, anywhere."

The aforementioned Lumus 3D Solo offers a single DLP projector configuration in contrast to more costly double-stacked offerings like the Lumus 3D Duo. It said to produce triple-chip 1080 DLP resolution results and is based on active-shutter 3D glasses technology from Xpand with Triple Flash 3D technology implemented by Sim2 and Texas Instruments.

The company will also show its Mico 150 projector based on LED lighting technology. The system is said to provide longer lamp life, a large color range, lower power consumption and instant power on and off operation.

 
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