twice connect
careers

Sherbourn Readies Ad Campaign To Go With New Products

4/27/2011 02:26:15 PM Eastern

Franklin, Tenn. - Sherbourn
Technologies plans to launch a consumer and trade advertising campaign in June
to coincide with the shipment of its first new products since it was acquired
late last year
by Jade Design, the ODM/OEM developer of home and
professional audio products.

"Sherbourn was always a
well-respected brand," said Dan Laufman, president of Jade and Sherbourn. But
he described the brand as the industry's "best-kept secret."

Ads will appear in print and
online as the company begins to transform itself from a brand primarily known
for amplifiers to one that will  be known
as an "end-to-end" line that will include a media server, in-room speakers, and
more, Laufman told TWICE.

The first new products,
previously announced, are due in late June. They are the $2,599-suggested
PT-7020C4 preamp-processor/controller and $3,999 PA-7350 multichannel
amplifier, both positioned as bringing audiophile-grade performance to custom
installations.

The preamp/processor accepts an
optional $499 Control4 home-automation controller module, which incorporates
wireless ZigBee, Ethernet port, and ability to stream music from the Internet
and from a networked PC. The module's on-screen display content is processed
internally in the preamp/processor and output over HDMI to appear over live
video on a TV display.

Incorporating Control4
home-automation technology in the preamp/processor rather than relying on an
outboard Control 4 HC-200 controller reduces cost and installation time and
allows for tighter integration with a home-AV system, Laufman explained.

The preamp/processor also features
Ethernet control, 3D-compatible HDMI inputs and outputs, 7.1-channel balanced
inputs and outputs, Dolby TrueHD and DTS HD Master audio decoding, Genesis/Torino
video-scaling engine, upscaling to HDMI 1080p, and a full-color on-screen
display that appears over live video. It also features dual-core 32-bit DSP
processors to handle audio decoding. Sherbourn offers drivers for iPad and
iPhone integration.

 The second new product is the PA-7350 seven-channel
amplifier, which delivers 350 watts per channel into 8 ohms via an efficient Class
H design and convection cooling, which requires no cooling fan. The 9.625 by
17x18.5-inch amp also features balanced XLR inputs, input/output trigger, and
4-ohn stability.

Sometime after the two products
ship, Sherbourn plans a 7.1-channel AV receiver that accepts the company's
Control 4 module.

For the third quarter, Sherbourn is targeting
shipment of its first Blu-ray player and an audio-only media server, said
Laufman.

The brand hopes during the CEDIA Expo in September
to show new in-room home theater speakers, including a powered subwoofer, for
likely first-quarter delivery.

The brand is also considering a limited line of
in-wall and in-ceiling speakers.

Jade started as an ODM/OEM
developer 13 years ago and ventured into selling products direct to consumers
under the Emotiva brand six years ago.

PHOTOS
Nationwide PrimeTime 2014

Scenes from Nationwide PrimeTime buy fair held in

ProSource Meeting Filled With Optimism

San Antonio — Optimism reigned at ProSource’s

Ingram Draws 500 To Spring Vendor Expo

Scottsdale, Ariz. — Ingram Micro Consumer

CEA Holds ’14 Digital Patriots Dinner

Washington — CEA held its annual Digital Patriots’

8 Technology Accessories For a Greener Earth

An Earth Day review of Earth-friendly products, by

BrandSource Shows Diverse Product Selection

BrandSource’s Summit show at the Marriott World