twice connect

Sherbourn Readies Ad Campaign To Go With New Products

4/27/2011 02:26:15 PM Eastern

Franklin, Tenn. - Sherbourn
Technologies plans to launch a consumer and trade advertising campaign in June
to coincide with the shipment of its first new products since it was acquired
late last year
by Jade Design, the ODM/OEM developer of home and
professional audio products.

"Sherbourn was always a
well-respected brand," said Dan Laufman, president of Jade and Sherbourn. But
he described the brand as the industry's "best-kept secret."

Ads will appear in print and
online as the company begins to transform itself from a brand primarily known
for amplifiers to one that will  be known
as an "end-to-end" line that will include a media server, in-room speakers, and
more, Laufman told TWICE.

The first new products,
previously announced, are due in late June. They are the $2,599-suggested
PT-7020C4 preamp-processor/controller and $3,999 PA-7350 multichannel
amplifier, both positioned as bringing audiophile-grade performance to custom

The preamp/processor accepts an
optional $499 Control4 home-automation controller module, which incorporates
wireless ZigBee, Ethernet port, and ability to stream music from the Internet
and from a networked PC. The module's on-screen display content is processed
internally in the preamp/processor and output over HDMI to appear over live
video on a TV display.

Incorporating Control4
home-automation technology in the preamp/processor rather than relying on an
outboard Control 4 HC-200 controller reduces cost and installation time and
allows for tighter integration with a home-AV system, Laufman explained.

The preamp/processor also features
Ethernet control, 3D-compatible HDMI inputs and outputs, 7.1-channel balanced
inputs and outputs, Dolby TrueHD and DTS HD Master audio decoding, Genesis/Torino
video-scaling engine, upscaling to HDMI 1080p, and a full-color on-screen
display that appears over live video. It also features dual-core 32-bit DSP
processors to handle audio decoding. Sherbourn offers drivers for iPad and
iPhone integration.

 The second new product is the PA-7350 seven-channel
amplifier, which delivers 350 watts per channel into 8 ohms via an efficient Class
H design and convection cooling, which requires no cooling fan. The 9.625 by
17x18.5-inch amp also features balanced XLR inputs, input/output trigger, and
4-ohn stability.

Sometime after the two products
ship, Sherbourn plans a 7.1-channel AV receiver that accepts the company's
Control 4 module.

For the third quarter, Sherbourn is targeting
shipment of its first Blu-ray player and an audio-only media server, said

The brand hopes during the CEDIA Expo in September
to show new in-room home theater speakers, including a powered subwoofer, for
likely first-quarter delivery.

The brand is also considering a limited line of
in-wall and in-ceiling speakers.

Jade started as an ODM/OEM
developer 13 years ago and ventured into selling products direct to consumers
under the Emotiva brand six years ago.

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